Billy Skorski /The Director was the first original icon used for Halloween Horror Nights I (2011). He did not appear in any maze or scare zones, but was instead featured in the photo-op. Skorski was a snuff film director from Eastern Europe.
Vengeance of the Matriarch was a soundstage maze located in Stage 28. It was inspired by the Southeast Asian Peranakan (Straits-born Chinese) culture, and had guests visiting the haunted mansion of the old matriarch.
Pestilence was a outdoor maze located in Sting Alley. It simulated the outbreak of a contagious disease in 20th century New York.