An article concerning Halloween Horror Nights: Reflections of Fear:
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Halloween Horror Nights Website Pulls Guests into the World of Bloody Mary, Long Before They'll Meet Her in Person[]
Orlando, FL (September 9, 2008) This is the Halloween Horror Nights 18 website and it's unlike anything Universal Orlando has done before. Universal set out to redefine Halloween Horror Nights this year, and needed a website capable of communicating the new scope and level of detail for the event. Reflections of Fear, an application on the website, offers a multisensory, interactive experience through this year's event. For the first time ever, users can sit at their computers and navigate through what they’ll experience at Halloween Horror Nights 18.
"The website heightens the anticipation of coming to Halloween Horror Nights 18 by delivering pieces and parts of the event to the consumer at home," said T.J. Mannarino, director of entertainment for Universal Orlando. "What people are seeing online, they will experience at this year's event."
The application features over 60 hand drawings and about 200 individual files that create an illusion similar to a flip book. The files come together to simulate movement through each world of Urban Legends, Fears, Myths, Tales and Nightmares. The audio behind the imagery exists on three different levels: the general background music, atmospherics (i.e., glass shattering, thunder, horses whinnying, etc.) and sound bites (i.e., Bloody Mary, a spaceship alert, classroom chatter, etc.).
Consumers can navigate through the Reflections of Fear application, purchase tickets to the event, learn more about Halloween Horror Nights 18 and view a sneak peek of this year's television commercial at http://www.halloweenhorrornights.com/orlando